Financial / User Acquisition
Bajaj Demat
A finance product needed new users fast. ₹34 Lakh campaign budget acquired 8,000+ people in one month.
8,000+
New users
₹34 Lakh campaign budget acquired 8,000+ new users in one month.
Acquisition only. No revenue attributed.
The numbers
What we can show.
- New users
8,000+
New users
- Campaign budget
₹34 Lakh
Campaign budget
- Cost per user
~₹425
Cost per user
- Campaign length
1 month
Campaign length
In three beats
Problem. Change. Result.
Problem
Needed new demat users in a tight window.
What we did
Ran a focused one-month user acquisition campaign.
Result
₹34 Lakh campaign budget acquired 8,000+ new users. No revenue claim attached.
The story
How the work ran.
01
The brief
Get new demat users in one month.
02
The challenge
Speed mattered — and we only count users we can verify.
03
The approach
A focused acquisition push with a clear user goal.
04
The execution
Ran the campaign for one month and tracked sign-ups.
05
The performance
₹34 Lakh campaign budget acquired 8,000+ new users (~₹425 per user). Acquisition only — no revenue attributed.