Marketplace growth
Multi-category shop
They needed one team to list products and grow sales. Monthly sales went from ₹3.8 Cr to ₹8.2 Cr. Peak-month ads were about ₹1.1 Cr.
₹8.2 Cr
Peak monthly sales
Home, DIY, garden and electrical products sold on Amazon, eBay, OnBuy and Shopify. Monthly sales grew from ₹3.8 Cr to ₹8.2 Cr on about ₹1.1 Cr peak-month ad spend, while we listed 31,308 products.
The numbers
What we can show.
- Monthly sales (Jul 2020 → Jun 2021)
₹3.8 Cr → ₹8.2 Cr
Monthly sales (Jul 2020 → Jun 2021)
- Peak-month ad spend
₹1.1 Cr
Peak-month ad spend
- Monthly orders
23,740 → 32,064
Monthly orders
- Products listed
31,308
Products listed
- Amazon listings
10,620
Amazon listings
- Shopify listings
11,454
Shopify listings
- OnBuy listings
9,234
OnBuy listings
- 12-month sales
~₹55 Cr
12-month sales
- 12-month orders
2,71,580
12-month orders
- Feedback rating
4.8
Feedback rating
- Positive feedback
98%
Positive feedback
Channels
- Amazon
- Shopify
- OnBuy
- eBay
In three beats
Problem. Change. Result.
Problem
Too many products, weak listings, and ads that cost too much next to sales.
What we did
Listed the same SKUs everywhere, fixed product copy, ran ads smarter, and pushed higher-priced items.
Result
Monthly sales more than doubled (₹3.8 Cr → ₹8.2 Cr) on about ₹1.1 Cr peak-month ad spend. 31,308 products went live.
Monthly sales
July 2020 to June 2021.
Total sales and orders each month — no FBA/MFN split.
| Month | Sales | Orders |
|---|---|---|
| Jul 2020 | ₹3,79,63,400 | 23,740 |
| Aug 2020 | ₹3,54,37,189 | 21,386 |
| Sep 2020 | ₹2,89,59,249 | 17,238 |
| Oct 2020 | ₹2,95,62,533 | 15,992 |
| Nov 2020 | ₹3,60,12,350 | 20,162 |
| Dec 2020 | ₹4,36,39,539 | 21,980 |
| Jan 2021 | ₹4,07,20,812 | 20,804 |
| Feb 2021 | ₹2,89,67,176 | 16,582 |
| Mar 2021 | ₹5,30,08,582 | 25,780 |
| Apr 2021 | ₹7,16,67,114 | 31,276 |
| May 2021 | ₹6,60,14,436 | 24,576 |
| Jun 2021 | ₹8,15,34,992 | 32,064 |
The story
How the work ran.
01
The brief
Grow a multi-category shop across Amazon, eBay, OnBuy and Shopify — listings, ads and sales in one plan.
02
The challenge
Huge catalogue, weak product data, category approvals, and a high ad spend-to-sales ratio against big marketplace competitors.
03
The approach
One master listing file, same SKUs on every channel, better keywords and attributes, smarter PPC, and a push toward higher-priced products.
04
The execution
Listed in batches, checked uploads, watched rank and stock, and adjusted ads from real search and sales data.
05
The performance
Monthly sales rose from ₹3.80 Cr (Jul 2020) to ₹8.15 Cr (Jun 2021) on about ₹1.1 Cr peak-month ad spend (~13% of sales). 31,308 products listed. Feedback 4.8 / 98% positive.