Creator-led performance
Brillare
A brand needed sales from social and creators. ₹26 Lakh media budget generated ₹1 Cr+ in sales in a month.
₹1 Cr+
Sales in a month
₹26 Lakh media budget generated ₹1 Cr+ in sales in a month through social, creator and UGC.
The numbers
What we can show.
- Sales in a month
₹1 Cr+
Sales in a month
- Media budget
₹26 Lakh
Media budget
- Sales vs budget
~4x
Sales vs budget
- Channels used
3
Channels used
Channels
- Social
- Creators
- UGC
In three beats
Problem. Change. Result.
Problem
Needed performance from social and creator content — not vanity views.
What we did
Scaled social, creator and UGC content as a paid acquisition engine.
Result
₹26 Lakh media budget generated ₹1 Cr+ in sales in a month on that mix.
The story
How the work ran.
01
The brief
Grow sales through creators and social content.
02
The challenge
Content alone does not buy customers — it needs distribution and testing.
03
The approach
Run social, creators and UGC together as performance channels.
04
The execution
Scaled the formats that worked and cut what did not.
05
The performance
₹26 Lakh media budget generated ₹1 Cr+ in sales in a month — about 4x the media put in.